launched lyfe kitchen last year in palo alto, california. now, they plan to take the restaurant and "it's good for you" menu nationwide. diane eastabrook has more. >> reporter: lyfe kitchen opened in the heart of silicon valley a year ago. lyfe, an acronym for "love your food everyday," serves up burgers, fish tacos, breakfast sandwiches, salads, even organic beer. yet nothing on the menu is over 600 calories it's the brainchild of two former mcdonald's executives and an investment banker. they've rolled out frozen lyfe meals, and next week break ground on a second store near los angeles. in his chicago office today, co- founder michael donahue told me there will be a lot more to lyfe. >> we're looking at new york, we're looking in chicago, and we're looking at a few other major markets. if i put the map on the wall, you could pick them. >> reporter: obviously, in california, you have people who are more health conscious, so this kind of idea would sell very well there. but can it sell in the midwest? can it sell in the east coast? can it sell in the south?